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FREE Practice Management Tools |
Services for Optometrists
• Optometric Full Service
Consulting
• Personalized Marketing Plan
• Yellow Page Review & Audience
Profile
• On-site Training
• Practice Retreats
• Hiring
• Market Research
• Miscellaneous Services
Optometric Full Service Consulting
Each practice is a unique blend of technology and procedures, personalities,
and services offered. If you’re not happy about the money you’re
making or don’t look forward to coming to work each day, there’s
something wrong. There’s no better way to identify and solve those
problems than with an on-site analysis followed by a full day, doctor
and staff seminar and learning session. You then receive a detailed
report – suggestions for improvement by area and prioritized steps
to achieving the goals you outlined before the consultation took place.
Other topics covered in the report include marketing tactics or a marketing
plan (when a budget has been set), yellow page review, advice on frames
and visual merchandizing, and lenses and frame pricing assistance.
This service can be expanded to include 12 months of business coaching.
Personalized Marketing Plan
You read articles about colleagues that attract and keep private pay
patients; but they’re not coming to your practice. In fact, it
seems that the only new patients you see are me3mbers of low-reimbursing
plans or those that require you to stock their merchandise in your optical.
So what’s the secret to marketing your practice? It seems like
everything you try gets zero response.
With over 20 years experience in marketing and public relations, a professionally written marketing plan can give you the peace-of-mind that only comes from knowing that you’re on the right track.
We begin with a SWOT (strengths, weaknesses, opportunities and threats) analysis of your market place and present you with a customized plan based on community demographics that incorporate elements of public relations, marketing and advertising. Because we know you want to leverage your marketing dollar, one entire section is devoted to strategies that take advantage of co-op funds. Depending on where you are in the strategic planning phase, this may com with your own personalized marketing calendar and budget and includes 90days of unlimited telephone consultation on all external marketing issues.
Yellow Page Review & Audience
Profile
It seems that the yellow page rep never calls until the week before
the book closes. You’re afraid to not advertise but really wonder
if it’s as important as the sales rep tells you it is. We can
help. Suter Consulting Group will review your Yellow Page advertising,
speak with the advertising representatives for you and suggest results-oriented
copy and positioning of professional healthcare services, as well as
eyewear and contacts. When sophisticated design is called for, we’ll
work with a veteran ad designer to create an image that is unique as
your practice.
On-Site Training
When you send your staff to a conference, do you suspect that they arrive
late and hung over for trainings? Or maybe staff is afraid of air travel?
With the post 9/11 ‘hassle factor’ and cost of travel, more
and more practices, both large and small, are opting for on-site training.
We interview you and send confidential questionnaires to staff to develop
customized staff and doctor training. Our goal is to increase efficiency
and productivity. ABO/NCLE and JACOPO accredited upon request.
Practice Retreats
With so many day-to-day fires to put out, it’s hard to take time
to plan for the future. And even if you could get away from it all,
how could you ensure that time would be spent productively? With our
knowledge of eyecare and training in facilitation, we can work with
your meeting planner to create a relaxing retreat that revives and energizes
the entire team. Each session will be tailored to your specific needs.
Popular interactive sessions include such issues as morale, personality
assessment, teamwork, workflow and patient-focused services.
We are available to assist in hiring your optical team – sample of ads, interviewing top candidates, assessment instruments, check references and make recommendations. Whether you’re looking for one person for your entire optical team, this service offers invaluable assistance in ensuring optical profitability.
Hiring
If it’s true that you only have one chance to make a good first
impression, then your staff has more chances to make a positive or negative
statement about your office than you. If you find yourself wondering
how everyone else finds such great people, it may be time to consider
asking for help when hiring. Without taking the decision making responsibility
from you, Suter Consulting Group helps you develop a working job description,
offers advice about want ad placement, gives you a sample of ads, interview
top candidates, provides assessment instruments, checks references and
makes hiring recommendations. An orientation checklist is included at
no additional cost.
Miscellaneous Services
• Media Analysis and Recommendations
• Mystery Shopping of Your Office to Assure Telephone Techniques
are Implemented
• Pricing Recommendations – Contact Lenses, Value Packages,
etc.
• Syndicated Newsletters
• Custom Internal and External Materials
• Office brochures
• Logo development and design
• Newspaper ads
• On-hold scripts
• Internal image enhancement signs – referrals, optical
sales, contact lenses, etc.
