About Donna Suter
President of Suter Consulting Group, an associate of Harriett Stein
and the on-site consultant recommended by Hayes Consulting Group, Ms.
Suter spends a good deal of her time in doctors’ offices helping
them grow, control and enjoy greater efficiency and profitability.
Earning her degree in Public Relations and Marketing 
from
the University of Georgia, Donna has been involved with business management
and strategic marketing and public relations in the service and healthcare
sectors since 1976. As a former marketing manager of a multimillion-dollar
co-management center, Donna was involved in developing database marketing
tactics and generating optometric referrals. While there, she worked
with surgical centers to train marketing staff and to increase surgical
volume.
She has spent over twenty years consulting with eyecare practitioners and putting into place strategies that increase optical profitability, staff efficiency and overall practice revenue.
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• Her practice management and marketing consultations are designed
to enhance efficiency and patient flow. Consulting services also include strategies for increasing
laser vision correction services.
• She is well known for creating, writing and producing internal and external
campaigns that quickly pay for themselves.
• Donna lectures and develops programs for doctors and staff on team building,
productivity, dealing with managed care patients and paperwork, patient communications
and internal and external marketing.
Awards and Education
Phi Kappa Phi
B.A. in Journalism – Magna Cum Laude, Public Relations, University
of Georgia
1995 Finalist, Chattanooga Chapter, National Association Woman Business
Owner’s Woman of the Year
Professional Affiliations
Pro Forum Participant – Transitions Optical, Inc. 2010 – present
Allied Ophthalmic Professionals Program Development Committee – Southern Council of Optometrists International, LLC 2006 – 2011
Advisory Board – Optometric Management and New O.D. - BCI Publications 2001 – present
Advisory Board - Ophthalmic Technician – Jobson Publishing Corporation 1996 – 2002
American Society of Ophthalmic Administrators 1995 – present
Optical Women's Association (OWA), 2004 – present
Optical Women's Association (OWA), Mentoring Committee 2006 – 2008
Ophthalmic Women's Leaders (OWL), 2004 – present
Adjunct Instructor – School of Communications, UT at Chattanooga; School of Business
Administration, Southern College of Seventh–day Adventists; and School of Business, Chattanooga State College 1993 – 1999
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