About Marcia Casteel
Marcia Casteel has been involved in health care marketing, planning
and
research since earning her MBA in 1981. For ten years Marcia directed
the
marketing and planning function for a mid-size hospital system, leaving
that position
in 1997 to pursue a long-held interest in market research.
Since
joining
Suter Consulting as principal researcher, Marcia has been involved
in a wide
variety of research projects for all types of clients. Particular areas
of
expertise include research studies to determine:
• Advertising Effectiveness
• Advertising Recall
• Competitor Analysis
• Customer Profiles/Demographic Analysis
• Customer Satisfaction
• Employee Opinions/Satisfaction
• Location Decision
• Market Awareness
• Product Pricing
